Writing a testimonial

Writing a testimonial for a company or person you have done business with is not only good for them, it's good for you too.  The way you comment and the attitude you show your suppliers will be used by people who wish to do business with you too.

Sometimes it's difficult to get started so here are a few hints that will help you describe the product or service you wish to comment on.

It's a good idea to focus on something that specific that impressed you.  Explain what it was and why it impressed you.  Keep testimonials as short as you can, no one wants to read your life story, when they scan a page often it will be the messages with a photo, link and a short line that will grab their attention first.

Delivery

I needed fast delivery so was delighted when the download link arrived within minutes of making payment.

Our projector died the day before an important presentation, Acme delivered a new on early next morning and we completed a successful meeting.

Acme are cheaper than our previous suppliers and will deliver next day free of charge!

Service

You can't beat Acme for service, they have national engineers on call 24/7.  I needed a replacement part and it was with me in less than 24 hours.

It's good to pick up the phone and talk directly to the right person.

Humans answer the phone, makes a change from those damned robots employed by their competitors

Product

Following the step by step examples we doubled our profit in less than a week! 

Our sales increased by 15% immediately and I anticipate this will improve as we apply each new technique.

The script was easy to install and configure and we recovered it's cost in less than four weeks!

The software analyses our website and provides SEO & SEM tips that our PR company missed! It does exactly what it says on the box.