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Why Testimonials?
If you spent more than 10 minutes trying to market a website you
will understand the value in receiving genuine testimonials for your
product or service. However this is not an easy task and with
so many websites using obvious fakes it's not surprising many
webmasters avoid them all together.
The Testimonial Software from RateMyWeb.com makes it simple for
your customers to provide genuine testimonials and recommendations.
By making it easy and inviting people to leave comments right there
on the same page it adds an atmosphere of authority and makes the
testimonials more realistic.
As a payback for the effort your customers also get to leave
their link on your website. We often judge people by the
comments they leave on a website, so it's an opportunity for them to
promote themselves too.
- Testimonials build trust: First time
visitors to your site are encouraged by positive testimonials
about your products and service.
- Testimonials are comments without pitch:
In your customers own words they describe what they liked about
you, they don't contain an obvious sales pitch but they are likely
to contain the most important reason why people buy from you.
- Testimonials fight scepticism: The fact
that everybody else is doing what you are thinking of doing can
overcome any scepticism you might have. If everybody
else is doing it then it has to be great!
Writing an effective testimonial is important too and you may
need to help your customers sometimes. For example the
following testimonial is not a good example:
Acme are great! I'm so glad I found them, I
will definitely buy from them again!
Well it sounds good yes, but it doesn't give any information,
what were Acme great at? And were they hard to find? And what
will they buy from them again?
A better example would be detail the benefits the customer
received:
Fast delivery and I saved 50% on the normal
price and still a 100% money back
guarantee! I'm not surprised they are the Internet's Nș 1 electrical
retailer!
Click here for a few tips on writing
testimonials
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